Instagram releases new features: video chat, new explore tab and custom AR filters

Back at its F8 developers conference, Facebook announced that a bunch of new features will be added on Instagram which will have a major impact on the image sharing application. These features got released on 26 June 2018 to iOS and Android. The new features are:

  • Video chat
  • Custom AR filters based on celebrities and influencers
  • New Explore tab design


Third party image source


Video chatting can be opened from the Instagram. It can be one to one or to a group of four people at max. You can video chat with people with whom you already have a direct message in your inbox.

Third party image source

The new explore tab design introduces the topic feature in which there is a row of topic-focused tabs like animals, travel, photography etc.

Third party image source

The custom AR filters that are currently available are from Ariana Grande, the NBA, Buzzfeed to name a few. Just like Snapchat, now Instagram lets you add virtual objects in your pictures and videos.

It is the most interesting new update to Instagram. For the first time, Instagram is letting third parties create these filters. Like the Snapchat lenses that popularized the AR-style camera effects, these new Instagram filters will let you augment a photo or selfie with virtual effects and objects. And if you spot an AR filter being used on an image or video in someone else’s Story, Instagram is adding an option to add it to your own personal effects toolkit to try it out.

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